Why you need a responsive website – Big Red Web Design

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The dictionary defines the word responsive as meaning:

  • Reacting quickly and positively.
  • Responding readily and with interest.
  • Denoting or relating to a website whose page design changes automatically according to the size of the screen on which it is viewed.

Early websites weren’t responsive. When all you had to view a website on was a steam-powered PC it didn’t matter, as most screens were all the same size and shape. Now, you can view a site on a phone, tablet, tv, desktop computer and even watches, all with screens of different shapes and sizes – and that old-style, non-responsive website just can’t adapt.
So if you look at an old-style site on the latest mobile device, you’ll struggle to see all of it. These pictures of our site give you an idea.

Non-responsive site viewed on a tablet
Responsive site viewed on a tablet

Here’s five reasons why you should go responsive:

  1. Google likes them. In 2015 the world’s most popular search engine began ranking mobile-optimised sites more highly than those that aren’t.
  2. Mobile viewing is the future. In 2016, more people viewed sites on mobile devices than desktops – and the proportion is only going to get bigger. According to Google: “In the USA, 94% of people with smartphones search for local information on their phones. Interestingly, 77% of mobile searches occur at home or at work, places where desktop computers are likely to be present.”
  3. Responsive is modern. It’ll make your business look fresh and sharp – without it you’ll be in the digital dark ages.
  4. You’ll be making life easier for your visitors and customers. The smoother the viewing process, the better they’ll like you.
  5. Did we say Google really, really wants you to go responsive. Here’s what the search engine’s advice is for web designers:
    The desktop version of a site might be difficult to view and use on a mobile device. The version that’s not mobile-friendly requires the user to pinch or zoom in order to read the content. Users find this a frustrating experience and are likely to abandon the site. Alternatively, the mobile-friendly version is readable and immediately usable.

All Big Red Web Design sites are responsive as standard. We just don’t consider building them any other way. Contact us to find out how we can help you be responsive for your customers from just £199.